The cult of Bon Iver may be crossing over into the mainstream, but Justin Vernon will never forget his humble indie beginnings. The Eau Claire, Wisconsin resident has been increasingly more high profile in the last year. Starting with a guest appearance on Kanye West’s headline Coachella show last Spring, followed by the release of Bon Iver’s sophomore self-titled album in June.
The success of the album fueled a sold-out headlining tour of the U.S. and Europe. If that wasn’t enough, four Grammy nominations and a slot on Saturday Night Live rounded out a stellar list of achievements. And we can’t forget a Justin Vernon-curated record label called Chigliak. Yes, it’s Bon Iver mania! Justin and company kept the whole experience in check, even turning down a chance to play on the Grammys.