A branding lesson with Twin Peaks and Pitchfork Radio in Madison

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London, New York, Los Angeles and Madison? Yes, Madison was chosen to host Pitchfork Radio's week-long broadcast originating from the High Noon Saloon. The live stream was billed as a flashback to the days of free-form radio shining a spotlight on the local music scene. It wasn't quite clear how Pitchfork did their music research but there was no doubt who was footing the bill for the free Twin Peaks show on Monday night.

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